If you are looking for a knowledgeable, dynamic, and well-prepared speaker to deliver highly educational presentations on the following topics, contact us today:

Growing Your Business with Social Media Marketing

In these challenging times, effective use of online marketing strategies can mean the difference between a thriving and a languishing business. Web 2.0 and social media marketing offer businesses a massive opportunity to connect and engage with more prospects online in both a highly cost effective and personal manner. According to Forrester research, 40% of corporate marketers will increase their spending on social media strategies during a recession. Yet, the concept of social media, as it relates to small business success, can be a very difficult one to grasp. This session will unravel the mystery of social media marketing and show business owners how they can leverage these applications to thrive in recessionary times.

Participants will learn:

• What is Web 2.0 and Social Media Marketing?
• Why Social Media is changing marketing forever
• Top industries effectively using Social Media Marketing and why it may be your best strategy in a recession
• Top mistakes business owners make in using Social Media
• Best techniques for leveraging Social Media to generate more leads and revenues

 

Online Marketing Myths: Top Mistakes Business Owners Make and What You Need To Do to Market Effectively On the Web

The internet currently lags only behind television as an advertising medium, yet small businesses are not tapping into the opportunities provided by the internet to market and promote their businesses online. According to Business Week, of the 23 million small businesses in the US, only 1 million advertise in online in any way. Yet, 35% of all internet searches daily are for local merchants.

Online marketing offers small businesses an enormous opportunity to reach potential customers in a high impact, cost effective and measurable way. This presentation helps business owners understand how they can successfully leverage online marketing to generate more leads and customers.

Participants will learn:

• The Top 3 Online Marketing Myths
• The different types of Online Advertising
• How to Buy Online Ads - 3 Buying Models
• The Quickest Way to Generate Traffic to Your Website
• A Detailed Look at the 800 Pound Advertising Gorrilla
• Making Money from Your Website with Advertising

 

Your Presenter

Kym Wong has helped startups, high growth and Fortune 2000 companies navigate the digital world since 1990. She has presented, lectured and trained hundreds of business executives and professionals. Kym holds a Ph.D. (Management) from Benedictine University. Her presentations and articles on technology and innovation have won awards from the Academy of Management and the Organization Development Network. A few of the venues she has presented at include: