Search engine optimization refers to the efforts required to try and get your web site into the top rankings of Google (and other) search engine listing results when someone searches for your “keyword phrases”.
Everyone loves successful search engine optimization because it
can bring you lots of traffic.
Recent surveys have reported that 80% of online searchers
do not actually go beyond the first page of Google. This means that if
you are not ranking on the first page, the chances of getting
traffic (and thus customers finding your web site) is
dramatically reduced.
In addition, with increasingly sophisticated web users, online
search behavior has also changed. Results from the 'Think Eyetracking'
study shown here highlight these differences. Unlike search
behavior in 2005, online searchers in 2008 focused primarily on the top 5
results on the first page, with the most clicks going to the top
3 ranking sites.
These findings are supported by a Cornell University study which
found that the top 3 Google results get 79% of all clicks.
These statistics show the critical importance of knowing how to
use search engine
optimization to get to the top of Google's search results.
Business owners face some big challenges when it comes to search engine optimization:
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Often, Google doesn’t even know their site exists (this is VERY common) |
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Even if Google does know about their site, it never shows up in search engine listings |
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Even if their site does show up in some kind of search, it’s hardly ever the “keyword phrase” that the owner would like |
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Even if the owner could dictate to Google what keywords to show the site for, most business owners don’t know which words
and phrases are the money makers! |
Any expert who tells you that they know the
secret to how Google ranking works and/or guarantees that you’ll get into the top spots (for a fee, of course), is being less than truthful.
Aggressive ranking efforts done the wrong way can even get your
site de-indexed, which means that it will be removed from
Google's index and will not show up at all in any search results.
However, there are proven techniques however that you can employ to get your site into the top of the listings
and we can help you with this. We believe in being totally
transparent about our methods; showing you exactly what we will
do, and why it helps to
rocket you to the top of Google.
With the help of a knowledgeable specialist, you can own the
first page of Google. Check out our plan on How to dominate your market to see what we advise.
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