| |
Winning Web Marketing Strategy
Simply throwing up a website
and buying some PPC ads will not make for a
profitable web strategy. Your company needs a customized, concerted attack
on your market. At Novo, we take the time to completely understand your
business, your customers, your competitors, what
you’ve done in the past, and what your goals are for
the future. We work together to build a strategy and
a customized implementation plan to dominate your
market and get your message to your prospects, no matter where they “hang
out” on the web.
Our process is generally broken up into 4 key
phases:
Research and Discovery: We analyze the
marketplace and research customer behavior, your
competition, keywords and phrases, using the latest
competitive intelligence tools.
Planning: We put together a comprehensive plan
to dominate your market through all
possible channels. We agree on business goals and
a budget.
Execution: We implement the plan on time and
on budget per our agreement.
Measurement and Reporting: We regularly report
on our progress, and examine key performance
metrics with you to ensure that we’re meeting your goals. |
- We
learn about your business and identify what you
are/are not doing on the Internet
- We
build your custom plan to
dominate your market
- We make sure there is total transparency into what
we’re going to do for your company, why we’re doing
it, and exactly what our fees are.
- We give you a comprehensive schedule of
deliverables
and milestones so that we can all stay on schedule.
- We hold ourselves accountable
with
detailed progress and status reports on all the
metrics you need to ensure that your return on
investment is where it needs to be.
|
