What is Search Engine Optimization: The Basics
Getting to the top of Google provides huge payoffs, as discussed in my previous post here. There are a lot of factors that go into getting your website ranked by the search engines.
SEO, or search engine optimization, is the practice of fine-tuning different aspects of your website with the goal of getting it ranked well. The SEO world is filled with myths and misinformation due to the search engines’ secrecy with respect to the precise algorithms that they use for ranking.
For business owners, finding reliable information about SEO can feel like navigating a complex maze. For those who would like to learn more about the basics of SEO and what the search engines look for, this beginners guide to SEO (from SEOmoz) is a good resource.
This comprehensive report covers:
- What is SEO
- How Search Engines Operate
- How to conduct Keyword Research
- Critical components of Optimizing a site
- Building a Traffic Worthy Site
- Growing a Site’s Popularity
- Crafting an SEO strategy
While some of the tools are dated (e.g. Overture no longer exists), the basic concepts remain relevant. Overall, the report provides a holistic picture of SEO and what it entails.
